Technically speaking, SEO is the process in which
your web site undergoes total redevelopment
to properly communicate your keywords
to various search engines. In order for your
web site to rank highly among major
search engines, you need to understand
how they become ranked. Search engines
rank web sites based on two main factors:
Unique web content with pertinent keywords
in the body, and link popularity - the number
of quality incoming links your web site has. Other
important factors that determine your ranking with search
engines are the architecture of the site, underlying code, visibility of your content, and how natural your site appears to the search engines.
Initial Consultation & Keywords.
Our technical staff starts by checking the current status of your web site to make sure that the optimization will not be encumbered by any unforeseen problems of function. Then, an optimizer from our staff will take the gathered data, will figure out what search terms or keywords searchers are using and then will create a list of the most highly trafficked and targeted words in your industry. After that our specialist will consult with you to choose the final keywords.
Premium quality, relevant content plays a major role in successful search engine marketing and is important for both your site visitors and the search engine spiders.
After a list of keywords has been generated for your web site, it is passed along to our content writers, who will create unique content. Our writers will ensure that your copy utilizes the keywords in accordance with the right densities and marketing of your site. Additionally, they will talk to you before getting started on your content to be sure that the essence of your web site is not compromised.
Our optimization engineers will work together with our copy writers to integrate the optimized content within your web site. Our technicians will redevelop your site so that your keywords would optimally communicate with search engines. In addition to that, all aspects of your web site, including its architecture, graphic text, meta tags, alt tags, internal link structure and sub-pages will be modified to be "spider friendly" and to meet search engine algorithms.
Links are very important for search engine optimization and are a key component of high rankings. You need to have developed incoming links from other web sites that are well established and have commonality with your web site. As a major part of our services, link development is absolutely essential to the success of your web site and can be done in several ways. One-way links from Directories and other related sites, Reciprocal Link Exchange with related sites, fee-based directory submissions and targeted link buys - these are all effective ways of developing quality links to ensure high ratings of your web site.
Submission to Search Engines.
After the optimization process is complete, we are going to submit your web site to all the major search engines and directories, including Google, Yahoo, AltaVista, AllTheWeb, MSN, HotBot, AOL, iWon, Netscape, Teoma, Lycos, AskJeeves and DMOZ (Open Directory).
Before we start the optimization process, we will run a ranking report which will indicate where your web site ranks with the various search engines. Once this process is complete, we send you the report so you can see the results. After optimization is complete, we run reports again every 30 days to check on the progress of your web site - you will be informed about these monthly ranking report results via e-mail.
This is a normal part of any SEO to monitor and revise your web site ranking on an on-going basis. Our staff runs weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines. To ensure your satisfaction, our technicians will periodically call you or e-mail you just to keep you updated on the results, and we also invite you to call our staff anytime with any questions.